K pop has managed to establish itself as one of the strongest and most promising industries globally after its conquest in the West and proof of this is that not even the coronavirus pandemic managed to stop the millionaire profits of the main entertainment agencies.
Such is its impact that only dynamitethe most successful song of the BTS group, implied an income of 1,400 million dollars for the South Korean economy, according to figures released by the Ministry of Culture, Sports and Tourism.
The popular video of boy band managed to smash various records in the music industry as the video with the most views in the first 24 hours (with 101.1 million views), a clip that to date already has more than one billion views on the YouTube platform.
Understanding the interest in K-pop around the world, important platforms related to the music industry have given more space for its inclusion, for example with rankings such as those produced by Billboard, with the creation of new shortlists in various awards to recognize fandoms, or popular playlists such as Spotify’s “ON!” (formerly called “K-pop Daebak”).
iTunes has not been left behind and also has its own count of the most listened to K-pop songs per day in at least 39 countries, including Peru.
Here is the list with the 10 most popular K-pop melodies among Peruvians today:
Song: Butter (Sweeter Remix)
Song: Permission to Dance
Song: Life Goes On
Artist: BTS & Megan Thee Stallion
Song: Butter (Megan Thee Stallion Remix)
Artist: Girls’ Generation
Song: FOREVER 1
Song: Yet To Come
What is the origin of K-pop
Modern K-pop (from the English “Korean pop”) originated in the 1990s with the debut of the popular group Seo Taiji and Boys in 1992, known for incorporating western music styles such as rap, hip-hop, rock, jazz, electronica and techno into their songs.
This trio, made up of Seo Taiji, Yang Hyun-suk and Lee Junomade his debut on an MBC network talent show with the song Nan Arayostumping the jury, that gave them the lowest marks. However, the success that this single gained on radio and television was resounding, which led to the release of more songs of that style and more artists who bet on it.
It was not until 1995 when producer Lee Soo Man founded one of the firms that to date remain a “heavyweight” in the music industry, S Entertainment; while former Seo Taiji & Boys member Yang Hyun Suk created YG-Entertainment (nineteen ninety six); followed by JYPEntertainment (1997), established by singer Park Jin Young.
These three companies were long called the “Big 3” ‒until the success that BTS achieved with BigHit Entertainment (now known as Hybe Labels)‒ and were dedicated to training the first generations of idolsin order to meet the demand of the Korean public to want to see younger artists.
Along this path, the group HOT was one of the first to debut in the industry, followed by others who made up the well-known “first generation of K-pop” like Sechs Kies, SES, Fin.KL, NRG, Baby VOX, Diva, Shinhwa and god
At the beginning of the new millennium, some of the groups of idols that had debuted were without activities while others like Baby Vox triumphed in various regions of Asia, an example of this their song song match which was promoted in the 2003 Soccer World Cup and ranked first on the Chinese music charts.
Along with others idols that were released as soloists also marked a milestone: Boathe first Korean singer to top the Oricon chart in Japan, a chart equivalent Billboard but Asian and in which rarely artists from other countries manage to enter and Rainan actor and singer who gave a concert for 40 thousand people in Beijing.
The boom in the west
I would start the call later “second generation of K-pop”again in the hands of groups that were made up of young figures such as TVXQ (debuting in 2003), SS501 (2005), Super Junior (2005), BIGBANG (2006), as well as girl groups like Wonder Girls (2007), girls generation (2007) and KARA (2007).
By 2008, South Korea was already leading the entertainment market in Asia with an annual growth rate of over 10% in exports of its music and television products with K-dramas, even accounting for 68% of the music market in Japan, ahead of China (11.2%) and the United States (2.1%).
Later, more groups like SHINee or INFINITYthe latter who managed to secure the record of being the first to top the list of emerging artists from Billboard in 2014 with his song Last Romeo; 2PM, EXO, 2IN1, all the way to the K-pop third generation where new groups such as BTS, Seventeen, GOT7, Twice, Red Velvet, BLACKPINK, MAMAMOO, among othersup to the present Fourth generation which are all those who debuted between 2017 and 2018 like Stray Kids, ITZY, Ateez, Astro and more.
It is worth mentioning that a watershed that should be considered is Gangnam Style of the rapper PSYa song that not only managed to break unimaginable records on music platforms like Youtubebut also went around the world and showed that language was not a barrier to success in highly competitive countries such as the American industry.
To date, the baton as the greatest exponents of K-pop is held by the group bts ‒composed of Suga, RM, Jin, Jimin, J-Hope, V and Jungkook‒, who in addition to dominating the music industry in South Korea and establishing their fame in the rest of the world, have been named “Asian trend leader” by The Economist and “Artists of the Year” by the magazine TIMEgoing through his nominations for the Grammy awards and his 10 awards Billboard.